PGDM Graduate — Brand Management

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Explore My Marketing Portfolio

Resume Projects

From pitch decks to brand campaigns, this is where my work lives. Dive into the projects and discover how I craft brands that create impact.

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About

Creative, driven, and brand-obsessed — I'm a PGDM (Marketing) graduate from Welingkar Institute of Management, now working in retail leasing at Cushman & Wakefield.

I thrive on crafting brand stories that resonate, using a mix of insight-driven strategy and digital-first execution.

During my MBA, I led and collaborated on strategic projects for brands like Cetaphil, Flipkart, Sugar Cosmetics, Amul, and Westside — where we developed full-funnel IMC campaigns, omnichannel retail concepts, and Q-commerce strategies aimed at Gen Z. My team was recognized as a finalist in WeSchool's prestigious Round Table Conference for "Transformative Marketing" for Gen Z.

At Jio-bp, I worked on optimizing customer communication and sales effectiveness for their B2B fuel delivery business, blending value-based selling with customer-centric marketing strategies. I also gained early experience across HR and business development roles at TCS and startups — developing a solid foundation in stakeholder management and consumer research.

From conceptualizing pain-relief products under our brand Sukoon to designing data-backed loyalty programs, I've worn many hats — always focused on delivering impact. I'm now looking to grow further in branding, category management, or customer marketing roles that let me blend business with creativity.

Let's connect if you're building something bold, new, and insight-led.

Work Experience

Account Manager, Retail Leasing @ Cushman & Wakefield

May 2025 - Present · Pune, IN
- Driving brand expansion through pitch decks, site analysis, and stakeholder engagement for retail leasing across Pune's prime high streets and malls.
- Supporting B2B leasing campaigns by creating brand decks, tailoring outreach for target retailers, and aligning with market trends for performance-driven leasing outcomes.
Marketing Intern @ Jio bp

May 2024 - Jul 2024 · Mumbai, IN
- Conducted on-ground B2B customer visits across 50+ clients in Mumbai and Gujarat to optimize sales pitch delivery and uncover marketing pain points.
- Launched micro-campaigns to enhance Fuel4U's brand perception in non-transport fuel segments (infra, agriculture, RMC).
- Identified improvement areas in value communication and proposed marketing tools like demo videos, truck branding, and digital sales kits.
Process Associate @ Tata Consultancy Services

Dec 2021 - May 2023 · Mumbai, IN
- Led end-to-end recruitment for IT and non-IT roles, achieving a 20% selection conversion rate from over 100 profiles weekly by leveraging ATS, HR databases, and market insights.
- Developed and executed targeted sourcing strategies, maintaining a robust pipeline of top technical talent and streamlining hiring processes.